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Brian, hailing from Max, Minnesota, is one of North America's most respected multispecies anglers and a leading figure in the world of ice fishing.  With over four decades of guiding experience, Bro has become a trusted mentor, innovator, and communicator in both winter and open-water angling.

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Bro's  Guide Service offers full-season fishing experiences across northern Minnesota's premier waters; Cass Lake, Upper Red Lake, Leech Lake, Lake Winnibigoshish, Lake Bemidji, and more.  I winter, he delivers top-tier ice fishing techniques, while in summer, his finesse jigging and fish-location skills shine on major lakes.

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Bro has co-designed highly respected fishing gear, including Frabill's Bro Series Ice Fishing Combos and Northlands's Bro's Bug Collection.  He also pioneered the "Bro Dropper" rig and the Slip Dragging walleye presentation - distinctive techniques that continue to shape modern fishing methods.

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A prominent media figure, Bro has brought his expertise to audiences through appearances on:

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• Midwest Outdoor

• In-Fisherman Television

• Lindner's Angling Edge

• North American Fisherman

• Minnesota Bound

• Due North, and others

 

He's also a prolific writer and contributor to national publications such as In-Fisherman, Field & Stream, Game & Fish, Outdoor News, Walleye Insider, and more.  Bro hosts the Bro Road Show Live podcast during spring and fall, delivering real-time guidance and insights to anglers everywhere.  

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Bro's philosophy is simple yet powerful: "Fishing is your great excuse to be in extraordinary places."  It speaks to his belief that fishing connects us to nature, community, and tradition.  His involvement in youth outreach, seminars, and hands-on education reflects a lifelong commitment to the sport's future.